There are few stories about customers beating paths to find better mouse traps in our modern world because chances are they would not know about them. The old axiom about saying “it pays to advertise” is still more accurate than the mouse trap analogy.
Barbecue is arguably one of the hottest and most passionate topics of conversation in America because it is full of flavor, aroma, is comforting, friendly, neighborly, and absolutely EVERYONE wants to do it better. If you have a product or service that enables and paves the way toward better results and professionalism, you need to let this burgeoning audience know about. The NBBQA is loaded with “early adopters” when it comes to barbecue products, so advertise in one of the Association’s mediums and get the word-of-mouth advertising launched in a good way.
On-Site Program
The NBBQA publishes an on-site program containing the sequence of events scheduled for the Conference. It keeps everyone informed and on-time to the pre-events, the 20 educational offerings, the President’s Reception and Awards Presentations, the Caterer’s Showcase, the indoor and outdoor exhibits for Professional’s Day, and the Public Day demonstrations. Attendees reference and look at the program continually throughout the event, but they also write down contact names and impressions in the booklet so they can act on them once they return home. You advertisement will work for you a long time by reminding them what they saw in your exhibit booth, what you talked about, and the special offer you made.
Your determine the size of your ad and what fits your budget. We can work with and adapt content from anything such as a business card to an ad you have previously used.
Tote Bags
Conference attendees come seeking information about barbecue and equipment to produce it, so they plan to pick up information. They need and retain Tote Bags for many years after the event and often leave the information they collected in the bags for safe keeping. Your company name on the outside of the bag will work good will for you for many decades at future show, events and barbecue occasions around the country. Become a Tote Bag Sponsor and see what we mean.
Q Magazine
The National Barbecue Association launched publication of a quarterly slick magazine containing information on a
ll subjects associated with quality barbecue. The new Q magazine was launched in late 2006 before the February conference and has met with favorable response from readers. Content focus is on barbecue restaurants, caterers, backyard enthusiasts, their backgrounds and solutions to their problems. There are an estimated 10,000 to 12,000 barbecue restaurants operating in the United States with an equal number of barbecue caterers working out these restaurants. It is Q’s desire to eventually become the recognized go-to barbecue publication available, but we need advertising support to make this happen. The magazine is now breaking even financially, but your ongoing ads now will be more appreciated and meaningful in helping establish this publication. For size and rate information, CLICK HERE
Who’s Who Directory
The Who’s Who of Barbecue is the National Barbecue Association’s annual membership directory. It contains the names, addresses and phone numbers of all active dues paying members of the NBBQA. It also contains useful membership information, history of the NBBQA, and most importantly advertising that works for
Your company and product all year long as members continue to look up addresses of their peers and colleagues to seek help with a problem. The ad rate card is published towards the back of each issue, so take a look there, or on this website for a listing of the available sizes, rates and deadlines. It is usually published in the fall of each year.
Many people have commented about how content rich the NBBQA’s website has become. It is this content that has propelled the website into becoming a major destination when searching for information about barbecue. The number of visits varies some with barbecue’s summer season, but numbers continue to range between 18,000 to over 26,000 hits per month. That is the kind of traffic that could be steered to your site with a simple box Link-ad on the NBBQA website. To see the size ads and rates offered on the NBBQA web site, CLICK HERE
Center of NBBQ News
The National Barbecue Association provides each of its active members with a copy of the National BBQ News on a monthly basis as a membership benefit. Inside the National BBQ New's, the centerfold contains NBBQA's monthly two page newsletter. Since the NBBQA contracts that space, it can also offer advertising on these pages. If you plan to exhibit or sponsor an event at the Conference, what better way to associate your company or product with the Association's activities than to advertise on its tabloid newspaper pages?
