Monthly Promo - Highlighting Barbecue's Flavor, Fun and Family Ties

May is National Barbecue Month

 “Ozark Country Meats of Canada hangs BBQ Month Banner”

2006 NBBQA Pronto Poll Results

May is National BBQ Month, so what type of promotion
are you planning to celebrate?

E-Mail / Direct Mail Discounts	21%
Print Ads / Coupon Incentive	16%
Media Ads / Remotes	8%
Banners / Menus / Napkins	26%
Specialty give aways / Drawings	8%
New BBQ Item / Sampling	21%

The National Barbecue Association designates each May of the calendar annually to celebrate and promote all things BBQ with “MAY IS NATIONAL BARBECUE MONTH !” Members of the Association are encouraged to join in a grass roots effort to promote the flavor, fun and family ties of good barbecue in their own unique and stylish ways. Look through all the following suggestions to help promote National Barbecue Month, and begin your planning early with your own expanded ideas.

Be sure to pre-plan your May is National Barbecue Month events and act early by placing your ads in April, ordering your printed materials, banners, giveaways, and collateral materials in March or April so they will be available and published BEFORE May. The National Barbecue Association has plans to help coordinate many of these ideas with a common logo, products we can possibly purchase in bulk and resell to those of you who plan to work with us on this promotion. Check back with this website address as we develop these ideas and offer them to you.

Just remember, although MAY is a special month for joining in the promotion of tasty BBQ, any month is a good time to point out and publicize the flavor, fun and family ties surrounding your BBQ passion.

Promotional Ideas & Suggestions

Restauranteurs

Put up signs, banners, and table top tents inside your
restaurant pointing out to customers that May has been
designated National BBQ Month by the National Barbecue
Association. Put the statement in your advertising that
May is National BBQ Month. Use the NBBQA advertising
slicks provided by the National Barbecue Association in
your printed matter (available under PRODUCTS on
this website).

The NBBQA will be creating collateral materials for use in your restaurant, so check back with us for this voluntary and collective effort to celebrate the good taste of barbecue. Give the kids a toy pig, steer, or chicken with National BBQ month on it if they clean their selected BBQ meat.

Caterers

May is a big month for BBQ caterers and a great opportunity to promote the Flavor, Fun and Family Ties of good barbecue. Use printed napkins, banners, serving line signs and other means to join in the celebration of BBQ at each of your events. Add a BBQ eating contest or prize to you special catering event for variety and recognition of this special National BBQ Month in May.

Manufacturers

Create a special advertising promotion for your products using the theme of May is National Barbecue Month to everyone’s advantage. Offer special incentives beginning in April for May and give the reason as recognition of May is National Barbecue Month. Everyone working cooperatively together can create a lot of good will and extra business for all.

Barbecue Mavens

For each backyard chef, tailgater, semi-pro, cook-off competitor and others, you can be a big ambassador for May is National Barbecue Month by putting up signs, wearing logo aprons, cook-off caps, and doing what you do to add Fun to the Flavor and Family Ties of BBQ. Be ready and willing to explain the BBQ difference between grilling and smoking to first time celebrants.

Join In

The most important thing to remember is that the most effective celebration of May is National Barbecue Month depends entirely upon the willingness and cooperation of all our members working voluntarily together. For a national promotion to be effective, we all must invest our ideas, time, energy and some money into creating a celebration that will be noted, anticipated, and assure the future of BBQ.

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