Join the conversation on Jan. 9 when the NBBQA interviews David Eaheart and Monica Camarin from Prairie Fresh about when, why and how to take on a rebranding. Learn how Seaboard Foods and Prairie Fresh reinvigorated their brand this summer based around a commitment to customers with its "Our Farms. Our Commitment" messaging.
Topic: Rebranding With Purpose
Guests: David Eaheart and Monica Camarin from Prairie Fresh
Wednesday, Jan. 9
8 a.m. (PST), 10 a.m. (CST), 11 a.m. (EST)
To join the call:
1: Dial 302-202-1108 at 8 a.m. (PST), 10 a.m. (CST), 11 a.m. (EST)
2: Enter conference code: 311393
The NBBQA hosts weekly conference calls featuring those in the #businessofbbq. Special Interest Group members can call in to take part and ask questions in this informative forum. #iambbq
Become a member at www.nbbqa.org/register
David Eaheart is senior director of communications and brand marketing for Prairie Fresh. Monica Camarin is senior brand manager. Prairie Fresh is sold and marketed by Seaboard Triumph Foods. The brand's stated mission is to connect farms and family tables around the world. Prairie Fresh is also the official pork supplier to Operation BBQ Relief.