NBBQA Press Kit

About NBBQA

Since 1991, the National Barbecue & Grilling Association (NBBQA) has served as the industry organization for barbecue and grilling professionals. NBBQA represents the barbecue and grilling industry across its commercial, competitive, and consumer segments.

Membership includes restaurateurs, caterers, suppliers, competitors, and other professionals across the barbecue industry. NBBQA provides networking opportunities, business development support, and industry knowledge for members operating in or serving this sector.

Our reach

NBBQA maintains an active presence across multiple platforms, reaching barbecue industry professionals and consumers nationally:

• 400+ active barbecue industry members
• 21,000+ Facebook followers
• 8,700+ Twitter followers
• 2,340+ LinkedIn group members
• 6,900+ subscribers to The Que Connection, our biweekly e-newsletter
• 5,700+ Instagram followers
• 1,200+ TikTok followers, growing

Data as of July 1, 2025

Membership

NBBQA membership provides access to industry connections, professional development, and business opportunities across the barbecue and grilling sector.

Contact

Managing Partners: Kell Phelps and Janet Phelps
Phone: (800) 385-0002
Headquarters: 336 Phelps Road, Douglas, GA 31533
Email: admin@nbbqa.org
Web: www.nbbqa.org

What changed and why:

• "Go-to organization for barbecue and grilling enthusiasts and professionals alike" → "the industry organization for barbecue and grilling professionals" — "go-to" is casual/consumer phrasing; "industry organization" is the standard term trade associations use to describe themselves.
• "We're passionate about celebrating the art, culture, and community... trusted voice of this flavorful industry" → "represents the barbecue and grilling industry across its commercial, competitive, and consumer segments" — removed "passionate," "flavorful," and "trusted voice" (emotive, marketing-style language) and replaced with a factual description of scope and function.
• "Connect you with others who share your passion" → cut. Replaced the soft community-feeling sentence with concrete deliverables: networking, business development, industry knowledge.
• "Our Impact by the Numbers" → "Our reach" — shorter, more typical of a B2B fact sheet or media kit heading.
• "We're proud to connect with thousands of BBQ lovers" → "maintains an active presence... reaching barbecue industry professionals and consumers nationally" — removed "proud" (an emotional claim) and "BBQ lovers" (consumer-facing tone), replaced with neutral, factual phrasing appropriate for stats a sponsor or partner would review.
• "Join the BBQ Movement" and "your ticket to success and camaraderie" → cut and replaced with a plain "Membership" section stating what membership provides. "Movement," "ticket to success," and "camaraderie" are promotional/inspirational language that doesn't fit a B2B reference page.
• "We're here to help you ignite your barbecue journey!" and "Stay connected and be part of the sizzling action!" → removed entirely. Both lines use exclamation points and metaphorical "ignite/sizzling" language; a professional contact section should read as a directory entry, not a sign-off.
• Numbers section: only formatting cleanup (consistent "1,200+" instead of "1200+", "biweekly" as one word) — the actual data wasn't touched, since accuracy here matters more than tone.

This now reads like something you'd find in a media kit or sponsor prospectus rather than a member newsletter. Want me to also do a matching rewrite of the headline "About NBBQA" intro paragraph from the very first page we looked at, so the tone is consistent across both?