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GenericMarketing Matters: Live Q&A with Industry Experts

Brook Orrison- The Shed,  Monique Waldrop - 4Rivers BBQ,  and Katie Bartlett and Montana Coleman - Sonny's BBQ | Presentation | Trophy Room

Talk about experts in their field.  Join this amazing panel of "Women in BBQ" that have a success record in marketing their companies through strategic and multichannel platforms that have driven guests to each of their brands.  Listen as they discuss what they've learned and how they have adapted their strategies over the past couple of years. Listen and use real take-ways you can apply to your business and social media strategy.


Influencer Panel

Brad Orrison and Brooke Orrison-Lewis | Presentation | Trophy Room

Brad and Brooke will facilitate this interactive panel on what it takes to be an influencer.  Key tips of the trade, how to get started, what to avoid, how to keep it going, be creative and other ideas that you may not have thought about.  You may be a beginner, average, or...maybe you've done this a while and can add to the experience.  All levels are welcome as we learn and grow our personal brands.

  • Bob Trudnak - Celebrity Grillmaster and Iconic BBQ Instructor
  • Junior Urias - TV Personality, BBQ Pitmasters Texas Champion & Restaurateur
  • Bob Trudnak
  • Moe Cason
  • Check back soon for additional panel members


blackflameProducts to Market Panel

Mike Radosevich and Chris Bohnemeier | Panel | Trophy Room

Join this amazing panel of experts, Amy Jungk - Old World Spice, Brook Orrison-Lewis - The Shed , and Mike and Chris from BBQ Brands. Mike and Chris will lead this open Q and A panel where they will discuss questions covering things like: how do I get my product on the shelves, what logistics and details do I need to know, what are supply-chain challenges I need to be aware of, and so much more.  

If you are beginning your business, have started and need a nudge to the next level, or have a successful product already, this panel is for you. As we learn and share ideas from each other, you will take with you real life experiences that will save you time and money.

blackflameSDG Food Truck/Trailer Panel

Nick Boyce, Ozzie Valentin | Business | Outside Class

This class is the first of its kind. With the popularity of food trucks on the rise, many have questions. SDG Trailers will be hosting this deep dive into what is needed and required to start and maintain a food truck/trailer business.  Not only will they discuss tips and tricks from those who operate their own food trucks, but also from the manufacturing side. Like: What is a must have? What size do I need?   What areas do I need to park? Do I need permits? And so much more.  

Before the class, for Monday's lunch, we will support some local food trucks as we invite them to come serve NBBQA attendees.  This will give you a chance to look at different trucks; see types of menus, window set ups, decor and so much more. Write questions ahead of time and bring them to the class.

Lunch is on your own, but we encourage all attendees to visit the food trucks for some Texas, BBQ.  We will post more details as they unfold.  

Meet the Masters 

 | Main Events Room

Join us for this amazing time with legends, new combers, and all those in between. This panel is an eclectic group of backgrounds and expertise you won't want to miss.  Hear from people like:

  • Mark Lambert - Sweet Swine O Mine Distributer and World Champion
  • Sunny Moody -  Moody BBQ, SCA World Champion
  • Lee Ann Whippen - Celebrity Pitmaster and judge, Competitor/Restraunteur/Radio Host/Brand Ambassador
  • Shannon Snell - Sonny's BBQ Pitmaster past All American and NFL Football Player
  • Brad Orrison - The Shed and Champion competitor
  • Junior Urias – TV Celebrity, Texas BBQ Pitmasters Champ & ‘Up in Smoke’ Restaurant Owner
  • Moe Cason - TV Personality, Celebrity Pitmaster & Judge, & Sauce & Rub Manufacturer
  • Bob Trudnak - Celebrity Grillmaster and Iconic BBQ Instructor

The panel is growing every day, so check back to see the rest of the names as we get closer to the conference.