2026 NBBQA Media Kit
Reach the Heart of the Barbecue Industry
For more than 35 years, the National Barbecue & Grilling Association (NBBQA) has united, educated, and elevated the barbecue and grilling industry. In 2026, we continue that mission with expanded reach, deeper engagement, and powerful media opportunities designed to connect brands directly with decision-makers and passionate barbecue professionals.
The NBBQA is more than an association — it is the central hub of a multi-billion-dollar industry. From restaurateurs and caterers to manufacturers, suppliers, competitors, product developers, and entrepreneurs, our audience represents every segment of the barbecue ecosystem.
A Highly Engaged Industry Audience
Our media platforms are built on credibility, connection, and measurable engagement.
Email Marketing Power
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205,348 sends in the past 12 months
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34% open rate
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66,176 opens
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96% of opens occur on desktop devices
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Twice-monthly QUE-Connection newsletter reaching 8,664 highly motivated subscribers
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This is not a passive audience. It is an active, business-minded, BBQ-focused community that reads, clicks, and acts.
Social Media That Moves the Needle
NBBQA maintains a strong and growing digital footprint:
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Facebook reach of 229,900 annually
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20,363 Facebook followers
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8,614 Twitter followers
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5,462 Instagram followers
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Growing TikTok presence
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Our social audience includes brand owners, pitmasters, buyers, retailers, competitors, and backyard enthusiasts who influence purchasing decisions daily.
Barbecue News Magazine: The Official Publication of NBBQA
Barbecue News Magazine remains a trusted voice in the industry and a cornerstone of our media offerings. Advertisers benefit from premium print placements, digital exposure, website ads, direct email marketing opportunities, and bundled packages that extend brand visibility across every platform .
NBBQA members also receive a 20% discount on open advertising rates, reinforcing the value of partnership within our association.
Events That Create Real-World Impact
From the 2026 NBBQA Conference in Nashville (March 25–28, 2026) to the Awards of Excellence and Live Fire Championship experiences, NBBQA delivers face-to-face engagement opportunities that go beyond impressions — they build relationships.
Our media kit connects advertisers directly to these high-impact touchpoints.
Why Partner with NBBQA in 2026?
Because this audience isn’t casual — it’s committed.
They invest in equipment.
They buy ingredients in volume.
They launch products.
They attend conferences.
They influence trends.
When you advertise with NBBQA, you are positioning your brand in front of the leaders, innovators, and decision-makers shaping the future of barbecue and grilling.
Now That’s Smokin’.
For advertising opportunities, custom packages, or sponsorship information, contact us at 1-800-385-0002 or visit www.nbbqa.org.